The term "promotional appearances" refers to public events or activities that are designed to promote a product, service, brand, or individual. These types of events can include book signings, meet-and-greets, autograph sessions, media interviews, and other similar engagements. The goal is often to increase awareness, generate interest, and attract new customers or fans. Promotional appearances are commonly used by businesses in industries such as entertainment, sports, fashion, music, and publishing, among others.